User Experience (UX)

Design for the job, not the gadget.

Research, job mapping and consumer-centered flows that make sure we build the right product — before we build the product right.

We go beyond Voice of the Customer to true Consumer-Centered Innovation. Using advanced Job Mapping and our proprietary Consumer Mined™ methodology, we dig deeper into your customers' experiential needs so the product solves the job they actually hired it to do.

Customers don't want a quarter-inch drill; they want a quarter-inch hole. UX at Fertile Mined keeps that truth at the center of every flow, every screen and every requirement — from first research through usability validation.

We go beyond Voice of the Customer to true Consumer-Centered Innovation.

— Industrial Design

Journey

Capabilities

What we bring to the face of the rock.

User & Field Research
Understand the real environment, constraints and goals before a single feature is drawn.
Job & Journey Mapping
Advanced Job Mapping to expose the outcomes customers are trying to achieve.
Task Flows & IA
Structure the experience so the right action is always the obvious one.
Usability Testing
Validate with real users and iterate — cheaply, early and often.
Requirements Definition
Translate insight into clear, testable requirements engineering can build to.
Consumer Mined™
Our proprietary methodology to accelerate consumer-centered innovation.

Point us at a discipline, or hand us the whole product. We fold in testing, DFM/DFA and documentation at every step.

User ResearchJob MappingJourney MappingPersonasTask FlowsUsability TestingConsumer Mined™RequirementsHuman FactorsInformation ArchitectureConcept TestingVoice-of-Customer

How We Work